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Transform magazine •

Parkinson’s UK rebranded to better reflect community needs

From there, it was felt a new brand symbol was required to raise greater awareness. This was achieved through the adoption of the Parkinson’s tulip, which has been an internationally recognised symbol for the condition since 2005.  
Other additions included Parknisans, the charity’s very own, open-source typeface. Designed with accessibility in mind, the font takes cues from the new logo, and hopes to offer a human touch. This is backed up by an energetic, gutsy tone of voice, a flexible colour...
Transform magazine •

Vietnamese sneaker brand redesign champions nation’s cultural heritage

The updated logo symbolises freedom and progress through the use of an abstract bird located in the top right of the design. Highly flexible and adaptable, the ‘H’ mark was designed to offer a powerful representation of the brand’s spirit. Meanwhile, its two strokes, which mimic two legs, reflect the foundational idea of ‘Embracing Vietnamese Feet.’ Overall, the design seeks to inspire the next generation and push for greater recognition across sneaker categories.
The new typefaces seek to evoke...
Transform magazine •

Revised Walmart brand embraces evolution and legacy

In a bid to better mirror the changing needs and wants of its customers, Walmart’s latest brand update includes alterations to its iconic logo. Now brighter thanks to its True Blue and Spark Yellow colour palette, it is also accompanied by a revised wordmark that is inspired by the classic trucker hat worn by its founder, Sam Walton, that aims to help the brand achieve greater standout.
Emphasis was placed on cultivating greater energy throughout the entire brand, including its digital-first ser...
Transform magazine •

Wolff Olins evolves visual identity for Caribbean vacation brands

The project also sought to bring the Sandals and Beaches brands, which specialise in adult-only and family experiences respectively, together by uniting key visual assets including the colour palette, typography and graphic language. Inspired by the brand ethos of ‘Natural Vibrancy’, the Beaches logo was even altered such that is more closely resembles Sandals’.  






Thomas Wilder, global principal for Wolff Olins,...
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MotoGP repositions itself as a digital-first, global entertainment brand

Pentagram teamed up with type foundry F37 to devise a new typeface, which is inspired by the logo itself, and incorporates characters that inject energy into the brand. On the other hand, the muted colour palette deliberately takes a back seat, allowing the colours of teams, sponsors and the tracks to stand out instead.
Carmelo Ezpeleta, CEO of MotoGP rights holder Dorna Sports, says, “The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and...
Transform magazine •

Global sonic branding agency Sixième Son unveils soulful identity redesign

Founded in 1995, the branding and music production agency has since gone on to craft sonic identities, audio logos and sound design solutions for over 600 brands around the world. Its impressive roster of clients ranges from the likes of French pharmaceutical Sanofi to world-renowned football club FC Barcelona.






The identity update sought to underline Sixième Son’s knack for evolving with its clients and the indus...
Transform magazine •

Indigenous Pact redesigned to improve Native Americans’ health outcomes

The model, which was created in collaboration with tribal leaders, hopes to provide on-demand medical resources for US natives. By providing tools, technology and personalised, direct care, Indigenous Pact hopes to fight back against what it claims to be ‘underfunding’ by the wider healthcare sector at the expense of native communities.
By working closely with Aimee Brenkus, Indigenous Pact’s co-founder and an Oneida tribe member, Elmwood hoped to ensure authenticity in its design. The design ag...
Transform magazine •

Middle Eastern fit-out contractor Havelock One reveals updated brand identity

This is reflected in the new visual identity – from wordmark to colour palette – and hopes to capture the perceived calibre of Havelock One’s operations. Rogue was also responsible for developing a comprehensive brand toolkit that provides guidelines across digital and print assets.
Robert Durrant, creative partner at Rogue, says, “From the outset, we knew we wanted to develop something that honoured the legacy of their existing brand equity while also propelling them forward with a bold, modern...
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VetPartners rebrand aims to evoke integrity and excellence

The independent branding and design agency was responsible for crafting core logo assets, brand guidelines and supporting the brand rollout itself. VetPartners’ revised identity aims to strike a balance between professionalism and dynamism, and was informed by intentions to make the brand a ‘movement for vets and pets’. In doing so, the rebrand hopes to elicit a sense of integrity, excellence, community and care.
Carolyn Pitt, client strategy director at Hulsbosch, says, “We designed the new Vet...
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London calling: English capital named world’s best city brand

The Brand Finance Global City Index surveys the views of over 15,000 members of the public across 20 countries to determine perceptions of the world’s top 100 city brands. Cities with higher rankings indicate they are better places to live, work, visit and invest in.
The inaugural 2023 Index also placed London first, with the English capital scoring very high on metrics including ‘Familiarity’, ‘Culture & Heritage’ and ‘Education & Science.’ New York and Paris completed the top three, which has...
Transform magazine •

Beyond the tech suffix

Technology-based brands, or indeed brands using tech to branch out their business offerings, are faced with great opportunities, but also face great challenges when communicating this change to stakeholders. Transform magazine was joined by brand, marketing and comms experts hailing from a wide range of organisations – including the likes of Airwallet, BT Group, LexisNexis and UK Power Networks – to discuss their perspectives at a recent breakfast session held with brand consultancy Brandpie.
Fr...
Transform magazine •

London creative consultancy crafts fictional product to spark stem cell debate

The project follows on from advancements in science that allow for stem cells to create 3D models of human tissues and organs. From there, models resembling human embryos, organs, sperm, eggs and placentas can be made.
This work by London-based The Liminal Space encourages the public to think about the implications of developing human life through this technology rather than the natural method of egg and sperm.






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