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Illustrative consultancy brief · Fictional example

A founder choosing a UK professional team

A fictional consultancy example of a founder comparing UK legal, accounting and property support around a defined business-expansion brief.

Felt-puppet illustration of a business project conversation.
Puppet illustration. It does not depict the people or property in an actual client case.
Fictional example, not a completed client case.

The organisation, people and circumstances are invented to explain a possible assignment. No appointment, contract, saving or commercial outcome is claimed.

The founder’s question

A founder exploring a UK business expansion has several recommended providers but no consistent way to compare them. One conversation concerns contracts, another tax, and a third possible premises. The founder wants to understand which questions require which professional before making appointments.

A focused professional-selection brief

An agreed assignment could map the decisions, existing advisers, target timing and budget authority. Jack could then help prepare a consistent outline for relevant providers, subject to the founder’s permission. The exercise would ask about scope, experience relevant to the task, availability, fee basis and information needed before a provider can act.

A comparison with the unknowns visible

The useful output is a comparison of confirmed proposals and outstanding questions. A provider who has not confirmed capacity should not appear as appointed. A quoted fee for one narrow task should not be compared as though it covers a wider engagement. The founder chooses who to appoint and contracts with each provider directly.

The first meetings and follow-through

Meeting agendas could identify the decision each conversation should support. An action list would record document requests, the person responsible and the requested response date. Existing advisers can remain involved where authorised. Jack would not answer legal, tax, accounting or regulated-advice questions on the professional’s behalf.

A proportionate end point

The assignment may finish after the comparison and introductions, or move into a separately agreed coordination phase. Conflicts, capacity or a changed business plan may alter the options. There is no guarantee of an appointment, contract, permission or commercial result.

Deliverables to agree before work starts

  • A map of business questions and the expertise needed
  • A comparison of provider-confirmed scope, availability and fees
  • Meeting agendas and an introduction record
  • An action list and a clear handover to appointed advisers

Scope, exclusions, fees, authority, reporting recipients and third-party costs should be agreed before an assignment begins.

Prepare your own project brief

Start with your objective, the next decision, your existing team, timing and who can approve the assignment. Share an outline first; confidential documents can follow through an agreed secure route.

Discuss a consultancy brief ↗

Prepared for Jack Cousins, Head of Mortgages at Lockhart Murphy. Updated 10 November 2026.

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