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Illustrative consultancy brief · Fictional example

A US company assembling its first UK professional team

An illustrative consultancy brief showing how a US business could organise UK adviser selection, exploratory meetings and the decisions before its next step.

Work directly with Jack in London. Scope and fees agreed before work starts.

Fictional felt-puppet meeting illustrating a business founder, Jack and a UK professional discussing a project brief.
Fictional puppet illustration. It does not depict an actual client or professional appointment.

The situation

Fictional example, not a completed client case.

The company, timetable and circumstances below are invented to explain a possible scope. No professional appointment, contract, client result or commercial outcome is claimed.

A US software company has received interest from two potential UK customers. Its leadership team wants to understand the next steps before committing to a UK operating presence. It already has US legal and accounting advisers, but the team has no agreed owner for the UK questions.

The commercial lead suggests a London visit in eight weeks. That is a planning assumption, not a promised delivery period. The first question is what the visit should help the directors decide.

Phase one: define the questions

An initial coordination brief could separate customer-contract questions, operating-structure questions and possible hiring plans. The existing US advisers identify the points they cover and the UK input they would need. The company names one authorised contact for the assignment.

Proposed output: a short decision brief, a responsibility map and an agreed list of professional expertise to explore. It does not answer the underlying legal or tax questions.

Phase two: compare possible professional support

Within a separately agreed search scope, Jack could identify relevant UK providers and organise an initial comparison of their proposed work, availability and fee basis. The company decides what outline may be shared. No confidential customer contracts are circulated merely to request an introduction.

Proposed output: a comparison that records confirmed information and unanswered questions. The company chooses whether to appoint anyone; the provider completes its own acceptance checks and contracts directly with the company.

Phase three: make the visit useful

If the company decides to proceed, a meeting plan could bring the appropriate professionals and company decision-makers into focused discussions. The agenda shows which meetings are confirmed, which depend on adviser input and which could happen remotely.

Proposed output: meeting briefs and an action register identifying the owner and requested date for each next step. Travel requirements, professional advice and authority to enter contracts remain separate matters.

What could change the plan?

  • A provider cannot act because of a conflict or lack of capacity.
  • The existing US advisers identify a question needing a different specialist.
  • The company changes its intended UK activity or budget.
  • A key participant cannot attend or a document is not ready.
  • The directors decide the next phase is not justified.

The response is to record the dependency and agree any revised scope, rather than imply the original date or outcome is guaranteed. The assignment can end with a clear handover and open-action list.

The useful distinction

The value of this potential coordination work is a clearer brief, a usable provider comparison and an organised next decision. It is not a claim that a UK launch, customer contract or professional appointment has been secured.

Discuss a US-company consultancy brief ↗ · Prepare your professional-team checklist ↗ · Plan the meeting questions ↗

A clear consultancy role

You retain commercial and investment decisions. Independent professionals remain responsible for their specialist advice. Consultancy does not include legal, tax, immigration or regulated investment advice, a funding guarantee, or handling client money.

A coordination brief does not appoint Jack as a director, provide a registered office or automatically authorise him to sign for your company. Mortgage and protection advice is a separate engagement through Mortgage Force (UK) Ltd.

Explore the consultancy scope and working arrangements.

Prepared for Jack Cousins on 10 November 2026. All circumstances in this example are invented. See the linked preparation guides for independent reference material.

Published 10 November 2026 · About Jack · How site content is prepared.